Digital Marketing Masterclass

About This Course

Defining Brand Communication
Content Communication Strategy
How to build brand communications
Definition of Digital Marketing
Role of A Digital Marketer
Why Digital Marketing
Three Types of Digital Media
Two Core Approaches to Digital Marketing
Tenets of Digital Marketing
7 Core Areas of Online Digital Marketing
Other Emerging Areas In Digital Marketing
Defining Your Ideal Client
Understanding Buyer’s Journey
Value Road Map
Inbound Methodology
A Perception of Value
5 Success Principles in Digital Marketing
Strategic Plan Model
The 3 Key Metrics of Sustainable Business
Funnels and Audiences
Fix it
Fogg’s Behavioural Model
Fogg’s Credibility
The 4 types of Creedibility
The Ultimate SME Test
Understanding Conversion Rate Optimization
A/B Split Testing
Q & A
The End

Date: 21st August 2021

Time: 11:00AM

Venue: Zoom Video Conferencing

Register On LamyLearn & Enroll For This Course To Be Allowed Access To The Session – Zoom Link

https://zoom.us/j/6957897848?pwd=YnlrQytzNEROUk9BeFM2MHVyeVBPQT09

Learning Objectives

You will understand the different angles of digital marketing

You will be able to find a strategy to advertise and grow your business online

You will know where and how to get your digital marketing career started

You will know where to specialize and why

You will also be able to understand strategies you could integrate to take your business to another level.

Requirements

- A Smart Phone
-An Internet Connection
-An A Zoom Link for the Live Session

Target Audience

Business Owners
Career Starters

Your Instructors

Ubong-Abasi Usoroh

Digital Marketing Specialist

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1 Course

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30 Students

Experienced Digital Marketing & Business Engagement Manager with a demonstrated history of working in Advertising, Marketing, Media and Human Resources Industry. Skilled in Inbound Marketing, Lead Generation, SEO & SEM, Social Media Marketing, Integrated Marketing, Conversion Optimization, Content Marketing, Website Development and Email Marketing. A well-rounded professional who has worked with Facebook and remains passionate about academics.