Digital Marketing Masterclass

Ubong-Abasi Usoroh
Last Update August 21, 2021
27 already enrolled

About This Course


  • Defining Brand Communication
  • Content Communication Strategy
  • How to build brand communications
  • Definition of Digital Marketing
  • Role of A Digital Marketer
  • Why Digital Marketing
  • Three Types of Digital Media
  • Two Core Approaches to Digital Marketing
  • Tenets of Digital Marketing
  • 7 Core Areas of Online Digital Marketing
  • Other Emerging Areas In Digital Marketing
  • Defining Your Ideal Client
  • Understanding Buyer’s Journey
  • Value Road Map
  • Inbound Methodology
  • A Perception of Value
  • 5 Success Principles in Digital Marketing
  • Strategic Plan Model
  • The 3 Key Metrics of Sustainable Business
  • Funnels and Audiences
  • Fix it
  • Fogg’s Behavioural Model
  • Fogg’s Credibility
  • The 4 types of Creedibility
  • The Ultimate SME Test
  • Understanding Conversion Rate Optimization
  • A/B Split Testing
  • Q & A
  • The End

Date: 21st August 2021

Time: 11:00AM

Venue: Zoom Video Conferencing

Register On LamyLearn & Enroll For This Course To Be Allowed Access To The Session –  Zoom Link

Learning Objectives

You will understand the different angles of digital marketing
You will be able to find a strategy to advertise and grow your business online
You will know where and how to get your digital marketing career started
You will know where to specialize and why
You will also be able to understand strategies you could integrate to take your business to another level.


  • - A Smart Phone
  • -An Internet Connection
  • -An A Zoom Link for the Live Session

Target Audience

  • Business Owners
  • Career Starters

Your Instructors

Ubong-Abasi Usoroh

Digital Marketing Specialist

1 Course
0 Reviews
27 Students
Experienced Digital Marketing & Business Engagement Manager with a demonstrated history of working in Advertising, Marketing, Media and Human Resources Industry. Skilled in Inbound Marketing, Lead Generation, SEO & SEM, Social Media Marketing, Integrated Marketing, Conversion Optimization, Content Marketing, Website Development and Email Marketing. A well-rounded professional who has worked with Facebook and remains passionate about academics.
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